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  • Locations: Milan, Italy
  • Program Terms: Spring
  • Budget Sheets: Spring
  • This program is currently not accepting applications.
Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Spring 2019 01/16/2019
Rolling Admission 05/03/2019 05/11/2019

** Indicates rolling admission application process. Applicants will be immediately notified of acceptance into this program and be able to complete post-decision materials prior to the term's application deadline.

Indicates that deadline has passed
Fact Sheet:
Fact Sheet:
Program Type Detailed: UC Faculty-Led Program Program Type General: Faculty-Led
Level of Study: Graduate Academic Theme: Business
Credit Offered: UC Credit Click here for a definition of this term Registration Term: Spring
Minimum GPA: 2.75 Language of Instruction: English
Housing Options: Hotel Program Lead Faculty: Drew Boyd
Program Advisor: Lee Armstrong
Program Description:

Italy Group w flag 17SS  

Program Overview

Join us in Milan, Italy to apply innovation methods to Italian luxury products and services. Experience cultural differences in all forms of retailing (from grocery to fashion). 

Textile Factory
Sample Itinerary (subject to change)
 Saturday  AM:  Arrive in Milan
 PM: City Tour
 Sunday  Free Day for Cultural Sightseeing
 Monday  AM: case analysis with UC faculty
 PM: Lecture: Italian Luxury Landscape
 Tuesday  AM: Lecture: Innovation in Luxury
 PM: Company visit and facility tour
 Wednesday  AM: Lecture: Marketing to the Luxury Consumer
  PM: Lecture: Innovation in the  Textile industry
                        Tour of luxury retail company
 Thursday  AM: Tour of leading textile manufacturer
 PM: Tour of Como Lake and Bellagio
 Friday  AM: Applied Workshop
 PM: Team presentations to client
 PM:Closing Ceremony and  Farewell Dinner
 Saturday AM: Flight home

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Milan, Italy
Milan is the second largest city in Italy with a population of 1,347,298 and is filled with beautiful architecture throughout the city. Milan is the fashion capital of the world and is home to the headquarters for Gucci, Prada, Armani, Versace and Dolce & Gabbana. Milan is one of the most stylish cities in Italy and has some of the best shopping in the world in The Golden Quad Area.  It is also home to Leonardo Da Vinci’s ‘Last Supper’, Gothic Cathedral ‘Duomo’ and the ‘Teatro alla Scala’ Opera house. The Opera house was built in 1776 and is known to be one of the largest opera houses in the world. The ‘Duomo’ is the third largest cathedral in the world and it took nearly 4 centuries to complete! There are numerous art galleries and museums in Milan, housing some of Italy’s most important collections.
15 SS 6

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Who Can Participate?

Open to graduate business students.  Preference given to MS Marketing majors. 


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Academic Program and Course Information

Required course registration: INTB8001 Study Abroad, 2 credits, Spring Semester 2019. 
The format of the course is an intensive look into the world of luxury marketing, as well as an immersion into the social and cultural fabric of Milan. 

Tuition and fees are assessed based on total enrolled hours for a term. This includes the hours associated with the study abroad class. Students who enroll for over full-time hours for the term will be assessed additional per credit hour fees over and above the flat fees associated with being enrolled full-time.
A student can see his/her full and part time tuition rates and college fees here (use left-side navigation menu to click into the relevant academic year):

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FacultyHeadshot of Drew Boyd

Drew Boyd is the executive director of the Master of Science in Marketing Program and associate professor of Marketing and Innovation at the University of Cincinnati. Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance. In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real world marketing and innovation experience. Drew has earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, The Wharton School of the University of Pennsylvania, The University of Michigan, The University of Chicago, The Kellogg School of Management at Northwestern University, and Duke University. Drew graduated from the United States Air Force Academy in 1976 with a Bachelor of Science in Management Science and Operations Research. He earned an MBA from the University of Chicago. He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.

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Living Arrangements

Students will share double rooms in modest hotels. 

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Getting There

A round trip group flight will be offered from Cincinnati to Italy.  Students may opt out of the group flight and purchase their own airline ticket.  Students should not purchase a plane ticket until they have committed to the program, enrolled in the appropriate course, and received instructions from the International Programs Office. 

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Program Costs

View a cost breakdown for the Italy program here.  All students will receive scholarships from UC International and Lindner College of Business. 
Note that both the program charges and the UC International scholarship will be posted separately on a student’s OneStop bill for the Spring 2019 Semester.  Program charges are posted shortly after students commit to the program through the online application process and enroll in INTB3090.  Scholarships are posted after all students register for the course connected to the study abroad experience.

This program has been awarded a UC International Scholarship (matriculated, UC degree-seeking students only).  UC International requires a minimum 2.0 GPA to receive this funding.

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UC Financial Aid and Scholarships

For full details on using your financial aid to help pay for your study abroad experience, you should contact UC Financial Aid.

UC International awarded over $800,000 in scholarships last year. Please refer to the UC International webpage for more information.

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Passports and Visas

A valid passport is essential to your international travel and study abroad. If you are planning to travel abroad, its best to apply for a passport now as processing times may vary. Please see the State Department's passport page for more information.

In order to obtain country-specific visa instructions and resources, refer to your host country’s embassy web page. One way to access visa information is the US Department of State’s country information page  

UC International is happy to guide UC faculty, staff and students to possible resources about visas for study abroad. Although, applying for the necessary visa for travel is the responsibility of the individual UC traveler. Entry requirements change frequently and we advise you to pay close attention to consular updates. It is your responsibility to knowing and addressing the requirements for your host study abroad destination.

Applying for a visa can be a complicated process. Some UC travelers choose to third party to assist with this process, for example Travisa or A Briggs (mention UC for a possible discount).

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Health and Safety Abroad

UC International is committed to student and faculty safety while abroad. The following are a few resources for travel abroad.

UC faculty, students and staff are responsible for their own health and safety abroad. The US Department of StateCenters for Disease Control Prevention (CDC)and International SOS are excellent resources for country specific information.

UC partners with International SOS medical and security advice. UC code is 11BCAS000010

UC students, faculty and staff can utilize International SOS in the following ways:

  • Sign up to receive email alerts for medical and security information, customizable to various locations abroad
  • Read about travel health information with medical advice, food and water safety, and cultural tips
  • Explore travel security with personal safety tips and travel risk ratings for locations abroad

UC faculty, students and staff traveling abroad should register their travel abroad through the US Department of State’s Smart Traveler Enrollment Program (STEP)in case of an emergency abroad.

All UC students participating in a University of Cincinnati sanctioned or funded international travel program are required to purchase and maintain insurance while abroad. UC International partners with CISI to provide insurance for UC students.

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Contacts for More Information

LCB International Programs  
Lindner College of Business  
203 LIndner Hall  

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This program is currently not accepting applications.