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  • Locations: Paris, France
  • Program Terms: Spring Break
  • Restrictions: UC applicants only
  • Budget Sheets: Spring Break
  • This program is currently not accepting applications.
Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Spring Break 2019 10/15/2018
Rolling Admission 03/15/2019 03/23/2019

** Indicates rolling admission application process. Applicants will be immediately notified of acceptance into this program and be able to complete post-decision materials prior to the term's application deadline.

Indicates that deadline has passed
Fact Sheet:
Program Type Detailed: UC Faculty-Led Program Program Type General: Faculty-Led
Level of Study: Undergraduate Academic Theme: Business
Credit Offered: UC Credit Registration Term: Spring
Eligibility Restrictions: LCB Students Only Minimum GPA: 2.75
Language Courses Offered: No Language of Instruction: English
Language Prerequisite: No Housing Options: Hotel
Program Advisor: Lee Armstrong
Program Description:


Program Overview

This seminar seeks to build vital understandings and skills needed to market to the changing European consumer. Students will gain an appreciation for the impact culture has on interpersonal and business relations. They will learn about the importance of the European Union as a mature market and a trading partner. Furthermore, meeting with expatriate workers at firms will offer insights into the rewards and challenges of overseas assignment. By traveling as a group, we expect students to develop confidence in navigating in a foreign setting, sensitivity to language and other barriers and greater awareness of their own cultural make-up.

Paris MKTG 17SS Group Stairs
Sample Itinerary
Friday Depart US
Saturday  AM: Arrive in Paris, city bus tour
 PM: free afternoon
Sunday  PM: Guided tour of Versailles Palace
Monday  AM: Welcome Reception INSEEC Business School
 PM: Lecture on French culture and language
Tuesday  AM: Lecture on luxury brand management
 PM: Company visit (luxury product unique to France)
Wednesday  AM: Sport Management
 PM: Tour of French Open or soccer stadium
Thursday  AM: Lecture on entrepreneurship
 PM: Company visit to start up incubator
 Evening: boat ride on the Seine River
Friday  AM: Company visit to French product
 PM: Free afternoon for sightseeing and shopping
 Evening: farewell dinner
Saturday  Flight home to Cincinnati

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Paris is France’s capital and largest city, with over 2.2 million citizens living in the city and over 10 million in the metro area.  It’s a top destination for travelers from around the world.  The city is known for its iconic landmarks, impressive museums, and breath-taking paintings. In addition to cultural landmarks like the Eiffel Tower, Champs-Elysees, and the Louver, Paris features top gardens, restaurants, and markets nestled in distinct neighborhoods.

Paris MKTG 17SS Versailles

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Who Can Participate?

Prerequisites:  MKTG2080  Introduction to Marketing
                      INTB3080  Global Business Environment 
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Academic Program and Course Information

All students in this program are required to enroll in INTB3098, Understanding European Business, for 3 credits spring semester.
Tuition and fees are assessed based on total enrolled hours for a term. This includes the hours associated with the study abroad class. Students who enroll for more than 18 hours for the term will be assessed additional per credit hour fees over and above the flat fees associated with being enrolled full-time (for most students full-time is 12-18 hours).
Co-op students selected to participate in this program are required to enroll in the course during the designated term, regardless of when the student may be on co-op.  If the course is during a term when the student is on co-op, tuition and fees will be charged per a student’s residency status and college, based on the part-time per credit hour rate.
A student can see his/her full and part time tuition rates and college fees here (use left-side navigation menu to click into the relevant academic year):

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Anne Cappel Headshot  Professor Anne Cappel

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Living Arrangements

Students will share rooms at an upscale youth hostel in Paris.

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Getting There

A group flight is arranged round trip Cincinnati - Paris - Cincinnati.  Students may opt out of the group flight and purchase their own airline ticket.  Students should not purchase a plane ticket until they have committed to the program, enrolled in the appropriate course, and received instructions from the International Programs Office.

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Program Costs

View a cost breakdown for the Paris program here.  All students will receive scholarships from UC International and Lindner College of Business. 

Note that both the program charges and the UC International scholarship will be posted separately on a student’s OneStop bill for the Spring 2019 Semester.  Program charges are posted shortly after students commit to the program through the online application process and enroll in INTB3098.  Scholarships are posted after all students register for the course connected to the study abroad experience.

This program has been awarded a UC International Scholarship (matriculated, UC degree-seeking students only).  UC International requires a minimum 2.0 GPA to receive this funding.

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UC Financial Aid and Scholarships

For full details on using your financial aid to help pay for your study abroad experience, you should contact UC Financial Aid.

UC International awarded over $800,000 in student scholarships last year. Please refer to the UC International webpage for more information.

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Passports and Visas

A valid passport is essential to your international travel and study abroad. If you are planning to travel abroad, its best to apply for a passport now as processing times may vary. Please see the State Department's passport page for more information.

In order to obtain country-specific visa instructions and resources, refer to your host country’s embassy web page. One way to access visa information is the US Department of State’s country information page  

UC International is happy to guide UC faculty, staff and students to possible resources about visas for study abroad. Although, applying for the necessary visa for travel is the responsibility of the individual UC traveler. Entry requirements change frequently and we advise you to pay close attention to consular updates. It is your responsibility to knowing and addressing the requirements for your host study abroad destination.

Applying for a visa can be a complicated process. Some UC travelers choose to third party to assist with this process, for example Travisa or A Briggs (mention UC for a possible discount).

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Health and Safety Abroad

UC International is committed to student and faculty safety while abroad. The following are a few resources for travel abroad.

UC faculty, students and staff are responsible for their own health and safety abroad. The US Department of StateCenters for Disease Control Prevention (CDC)and International SOS are excellent resources for country specific information.

UC partners with International SOS medical and security advice. UC code is 11BCAS000010

UC students, faculty and staff can utilize International SOS in the following ways:

  • Sign up to receive email alerts for medical and security information, customizable to various locations abroad
  • Read about travel health information with medical advice, food and water safety, and cultural tips
  • Explore travel security with personal safety tips and travel risk ratings for locations abroad

UC faculty, students and staff traveling abroad should register their travel abroad through the US Department of State’s Smart Traveler Enrollment Program (STEP)in case of an emergency abroad.

All UC students participating in a University of Cincinnati sanctioned or funded international travel program are required to purchase and maintain insurance while abroad. UC International partners with CISI to provide insurance for UC students.

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Contacts for More Information

Lindner International Programs Office
Suite 203 Lindner Hall

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This program is currently not accepting applications.