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  • Locations: Cape Town, South Africa
  • Program Terms: Spring
  • Restrictions: UC applicants only
  • This program is currently not accepting applications.
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Spring 2017 10/31/2016
**
Rolling Admission 04/27/2017 05/08/2017

** Indicates rolling admission application process. Applicants will be immediately notified of acceptance into this program and be able to complete post-decision materials prior to the term's application deadline.

Indicates that deadline has passed
Fact Sheet:
Program Type Detailed: UC Faculty-Led Program Program Type General: Faculty-Led
Level of Study: Undergraduate Academic Theme: Business
Credit Offered: UC Credit
Registration Term:
Spring
Minimum GPA: 2.75 Language Courses Offered: No
Language of Instruction: English Program Lead Faculty: Karen Manning
Program Advisor: Lee Armstrong
Program Description:

Capetown from Above
   


 

Program Overview

This course is designed for real-world application of marketing strategy and branding concepts in a deep, meaningful and transformative way. We’ll be working with microbusinesses in the former apartheid township of Khayelitsha, located in Cape Town, South Africa. Our marketing strategy consultation and recommendations will help these microbusinesses generate income that can pull families out of a deep cycle of poverty. We’ll explore how to build their brand/business, and help them envision future potential, using select frameworks and applying core marketing principles. Course materials will be curated from a variety of sources including select articles, Harvard Business Review, Internet sources, speaker insights, and instructor experience.



Sample Itinerary:

Capetown Collage

Friday  Depart Cincinnati
Saturday  PM: Arrive Capetown
Sunday  AM: Table Mountain
 PM: Capetown Tour

 

Monday  AM: Orientation/Market visits Khayelitsha

 

 PM: Introductory meetings with business owners
Tuesday  AM: Business owner meetings (morning teams)
 PM: Business owner meetings (afternoon teams)
Wednesday  AM: Business owner meetings (morning teams)
 PM: Business owner meetings (afternoon teams)
Thursday  AM: Local speaker
 PM: Continue marketing plans with owners
Friday  AM: Group work time
 PM: Presentation of marketing plans
Saturday  AM: Visit to Robbin Island and other cultural site
 Evening: Depart for Cincinnati
Sunday  Arrive Cincinnati
 
An opportunity to extend your study abroad experience is also offered to all participating students.  This will be a 6 day faculty lead extension that includes a visit to Cape Point, Good Hope Nature Reserve, Hout Bay, Seal Island, Simons Town and Boulders Beach as well as a 4 day Safari in Pilanesburg National Park. Total cost of the extension is estimated to be an additional $1050.00 per person.

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Location

Cape Town is the beautiful crown of South Africa, with the stunning Table Mountain overlooking the city and ocean, and miles of clear beaches and abundant vineyards. At 3.7 million people, it's the second most populous city in South Africa and one of the most multi-cultural cities in the world. It's a diverse melting pot of primarily indigenous tribes, Dutch colonists and European immigrants, and the combination of their unique styles made the city a 2014 World Design Capital. Cape Town is also a city still healing from the brutal effects of apartheid and AIDS. Informal settlements racked with extreme poverty and high unemployment starkly contrast the affluent coastal areas. It's a city full of rich history, diversity, and natural beauty, and was named the best place in the world to visit in 2014 by both the New York Times and the British Daily Telegraph. 

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Who Can Participate?With business owners


Business majors and minors.
Prerequisites:  MKTG2080, INTB3080, and MGMT3080.
An interview with the faculty may be required as part of the application process.
















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Academic Program and Course Information

Required Course Registration:  INTB3093, Study Abroad: South Africa, 3 credits, Spring Semester 2017.  Monday from 4:40 - 5:35 p.m.  Prof. Manning

Tuition and fees are assessed based on total enrolled hours for a term. This includes the hours associated with the study abroad class. Students who enroll for more than 18 hours for the term will be assessed additional per credit hour fees over and above the flat fees associated with being enrolled full-time (for most students full-time is 12-18 hours).
 
Co-op students selected to participate in this program are required to enroll in the course during the designated term, regardless of when the student may be on co-op.  If the course is during a term when the student is on co-op, tuition and fees will be charged per a student’s residency status and college, based on the part-time per credit hour rate.
 
A student can see his/her full and part time tuition rates and college fees here (use left-side navigation menu to click into the relevant academic year):
https://www.uc.edu/bursar/fees.html

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Faculty

Karen Crawford Manning brings over 40 years of business experience to the University of Cincinnati faculty. With increasing levels of responsibility in brand and product management with companies like Procter & Gamble, Schering Plough and Sara Lee, Manning went on to become President of 360 Connect LLC, a Cincinnati based marketing and advertising consulting firm. She received her Bachelor of Science degree from Pennsylvania State University and Master of Business Administration degree from Indiana University, Kelley School of Business. In her free time, Manning enjoys to travel and is an aspiring artist.

Wendy Reinhart has a deep history in brand strategy and design consultation. The early foundation of her experience includes more than a decade of brand management and sales at Sara Lee and Hasbro where she led mature businesses, and developed and launched new product lines on a regional, national and global scale. Moving from client to agency, she joined Libby Perszyk Kathman, an international brand strategy and design agency, described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” In her roles as Strategic Director, Group Director, and ultimately Vice President at LPK, she led multiple client teams as well as LPK’s highest level of consultancy, their Strategic Director Group. She also spearheaded their company-wide strategy training including the codification of the LPK Brand Building Process. Her client work included brand strategy, identity development, brand architecture, and innovation strategy for clients such as Samsung, US Bank, University of Cincinnati, and Procter & Gamble.

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Living ArrangementsMission House

Students will share accommodations in a mission house located in Somerset West a wealthy, safe town in South Africa. It is compared to the Napa Valley of California based on its proximity to the famous wine estates. (20 minute drive to Khayelitsha Township)










 

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Getting There

 Group flight round trip from Cincinnati to Capetown.

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Program Costs

Tentative program costs: (estmated subject to change)
 Program Fee: housing, some meals, entrances, guides, in-country transportation (estimate) $1500
 International airfare (estimate) $1600
 Personal spending money (estimate) $300
 UC International Block Grant ($300)
 LCB International Scholarship ($475)
 Total estimated cost $2625

OPTIONAL: Six-day program add-on extension that includes a visit to Cape Point, Good Hope Nature Reserve, Hout Bay, Seal Island, Simons Town and Boulders Beach as well as a 4-day Safari in Pilanesburg National Park. Estimated to be an additional $1050.00 per person.

Note that both the program charges and the UC International scholarship will be posted separately on a student’s OneStop bill for the Spring 2017 Semester.  Program charges are posted shortly after students commit to the program through the online application process and enroll in INTB3093.  Scholarships are posted after all students register for the course connected to the study abroad experience.

This program has been awarded a UC International Scholarship (matriculated, UC degree-seeking students only).  UC International requires a minimum 2.0 GPA to receive this funding.

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UC Financial Aid and Scholarships

For full details on using your financial aid to help pay for your study abroad experience, you should contact UC Financial Aid.

UC International awarded over $800,000 in student scholarships last year. Please refer to the UC International webpage for more information.

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Passports and Visas

A valid passport is essential to your international travel and study abroad. If you are planning to travel abroad, it's best to apply for a passport now as processing times may vary. Please see http://travel.state.gov/content/passports/english/passports.html for more information.

In order to obtain country-specific visa instructions and resources, refer to your host country’s embassy web page. One way to access this information is via the US Department of State’s webpage at:  https://travel.state.gov/content/visas/en.html

UC International is happy to guide UC faculty, staff and students to possible resources about visas for study abroad. Although, applying for the necessary visa for travel is the responsibility of the individual UC traveler. Entry requirements change frequently, and we advise you to pay close attention to consular updates. It is your responsibility to know and address the requirements for your host study abroad destination.

Applying for a visa can be a complicated process. Some UC travelers choose a third party to assist with this process, for example Travisa or A Briggs (mention UC for a possible discount).

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Health and Safety Abroad

While UC International is committed to student and faculty safety while abroad, traveling UC faculty, students and staff are the individuals making decisions overseas and therefore play a key role in their own health and safety abroad. The US Department of State, Centers for Disease Control Prevention (CDC) and International SOS are excellent resources for country specific information.

UC partners with International SOS, a company that provides medical and security advice. UC's member ID is 11BCAS000010.

UC students, faculty and staff can utilize International SOS in the following ways:
  • Sign up to receive email alerts for medical and security information, customizable to various locations abroad.
  • Read about travel health information with medical advice, food and water safety and cultural tips.
  • Explore travel security with personal safety tips and travel risk ratings for locations abroad.

UC faculty, students and staff traveling abroad should register their travel through the US Department of State’s Smart Traveler Enrollment Program (STEP) to help the U.S. Embassy contact you in an emergency.

All UC students participating in a University of Cincinnati sanctioned or funded international travel program are required to purchase and maintain insurance while abroad. UC International partners with CISI to provide insurance for UC students.

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Contacts for More Information

LCB International Programs
Lindner College of Business
203 Lindner Hall
Tel: 513-556-7081  or 513-556-2968
Email: LCBGoAbroad@uc.edu

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This program is currently not accepting applications.