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  • Locations: Florence, Italy; Milan, Italy; Turin, Italy
  • Program Terms: Spring
  • Restrictions: UC applicants only
  • Budget Sheets: Spring
  • This program is currently not accepting applications.
Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Spring 2018 10/15/2017
Rolling Admission 04/28/2018 05/06/2018

** Indicates rolling admission application process. Applicants will be immediately notified of acceptance into this program and be able to complete post-decision materials prior to the term's application deadline.

Indicates that deadline has passed
Fact Sheet:
Program Type Detailed: UC Faculty-Led Program Program Type General: Faculty-Led
Level of Study: Undergraduate Academic Theme: Business
Credit Offered: UC Credit Registration Term: Spring
Eligibility Restrictions: LCB Students Only Minimum GPA: 2.75
Language Courses Offered: No Language of Instruction: English
Language Prerequisite: No Housing Options: Hotel
Program Lead Faculty: Karen Machleit Program Advisor: Lee Armstrong
Program Description:

Italy Group w flag 17SS  

Program Overview

Join us in Milan, Italy to experience cultural differences in all forms of retailing (from grocery to fashion).  We will examine retail strategy and shopper behavior and look for similarities and differences in retail practice.  Watch a video about students' experiences on the program in 2017 here

Italy group mall 17SS
Sample Itinerary (subject to change)
 Sunday  AM:  Arrive in Florence
 PM: City Tour  and welcome dinner
 Monday  Free Day for Cultural Sightseeing
 Tuesday  Train to Milan
 PM: Walking tour of Milan
 Wednesday  AM: Lecture: Retail Management and Italian Culture
 PM: Overview of Retailers to Corso Buenos Aries
 Thursday  AM: Lecture: Luxury retailing
  PM: Company visit
  Evening: Networking with MIP students
 Friday  AM: Company visit with fashion retailer
 PM: Tour of Como Lake
 Saturday  AM: Guided store visits
 PM: Armani Silos Museum
 PM:Closing Ceremony and  Farewell Dinner
 Sunday AM: Flight home

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Milan, Italy
Milan is the second largest city in Italy with a population of 1,347,298 and is filled with beautiful architecture throughout the city. Milan is the fashion capital of the world and is home to the headquarters for Gucci, Prada, Armani, Versace and Dolce & Gabbana. Milan is one of the most stylish cities in Italy and has some of the best shopping in the world in The Golden Quad Area.  It is also home to Leonardo Da Vinci’s ‘Last Supper’, Gothic Cathedral ‘Duomo’ and the ‘Teatro alla Scala’ Opera house. The Opera house was built in 1776 and is known to be one of the largest opera houses in the world. The ‘Duomo’ is the third largest cathedral in the world and it took nearly 4 centuries to complete! There are numerous art galleries and museums in Milan, housing some of Italy’s most important collections.
15 SS 6

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Who Can Participate?

Open to LCB students who have completed MKTG2080, INTB 3080, and MKTG 3080 or 3085.  Preference given to Marketing majors. 

Student Spotlight: Ashley ColbertCompany Visit Milan
"My favorite class while abroad was about luxury retailing strategies because it was very interesting and we were able to see the strategies in action when we visited various luxury stores. In the lecture, the professor discussed positioning strategies in the store and the different paths that customers may take upon entering the store. We also discussed innovation and how brands create new strategies to put themselves above their competitors which I thought was very interesting."  Read more about Ashley's story here.

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Academic Program and Course Information

Required course registration: INTB3090 International Retailing, 3 credits, Spring Semester 2018.  Class meets Mondays 4:40-5:50.
The format of the course is an intensive, comparative exposition into the world of retailing as well as an immersion into the social and cultural fabric of  Milan.

Tuition and fees are assessed based on total enrolled hours for a term. This includes the hours associated with the study abroad class. Students who enroll for more than 18 hours for the term will be assessed additional per credit hour fees over and above the flat fees associated with being enrolled full-time (for most students full-time is 12-18 hours).
Co-op students selected to participate in this program are required to enroll in the course during the designated term, regardless of when the student may be on co-op.  If the course is during a term when the student is on co-op, tuition and fees will be charged per a student’s residency status and college, based on the part-time per credit hour rate.
A student can see his/her full and part time tuition rates and college fees here (use left-side navigation menu to click into the relevant academic year):

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Karen A. Machleit is Department Head and Professor of Marketing. She completed her marketing PhD at Michigan State University with support areas in advertising and psychometrics. Her primary research interest is in the area of affective responses in consumption contexts. She has published studies that examine the emotional responses people have to advertising, as well as the feelings that people experience while shopping. She has also studied reactions to the retail store atmosphere, especially reactions to crowded retail environments and the effect of these reactions on shopping satisfaction. Another research interest is in measurement issues and scale development. Dr. Machleit teaches courses in advertising, marketing research and consumer behavior and teaches a Ph.D. seminar in measurement and path modeling. She has had visiting teaching appointments at ESC-Toulouse, France and Bond University, Queensland, Australia.

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Living Arrangements

Students will share double rooms in modest hotels. 

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Getting There

A round trip group flight will be offered from Cincinnati to Italy.  Students may opt out of the group flight and purchase their own airline ticket.  Students should not purchase a plane ticket until they have committed to the program, enrolled in the appropriate course, and received instructions from the International Programs Office. 

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Program Costs

View a cost breakdown for the Italy program here.  All students will receive scholarships from UC International and Lindner College of Business. 
Note that both the program charges and the UC International scholarship will be posted separately on a student’s OneStop bill for the Spring 2018 Semester.  Program charges are posted shortly after students commit to the program through the online application process and enroll in INTB3090.  Scholarships are posted after all students register for the course connected to the study abroad experience.

This program has been awarded a UC International Scholarship (matriculated, UC degree-seeking students only).  UC International requires a minimum 2.0 GPA to receive this funding.

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UC Financial Aid and Scholarships

For full details on using your financial aid to help pay for your study abroad experience, you should contact UC Financial Aid.

UC International awarded over $800,000 in scholarships last year. Please refer to the UC International webpage for more information.

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Passports and Visas

A valid passport is essential to your international travel and study abroad. If you are planning to travel abroad, it's best to apply for a passport now as processing times may vary. Please see for more information.
In order to obtain country-specific visa instructions and resources, refer to your host country’s embassy web page. One way to access this information is via the US Department of State’s webpage at:
UC International is happy to guide UC faculty, staff and students to possible resources about visas for study abroad. Although, applying for the necessary visa for travel is the responsibility of the individual UC traveler. Entry requirements change frequently, and we advise you to pay close attention to consular updates. It is your responsibility to know and address the requirements for your host study abroad destination.
Applying for a visa can be a complicated process. Some UC travelers choose a third party to assist with this process, for example Travisa or A Briggs (mention UC for a possible discount).

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Health and Safety Abroad

UC International is committed to student and faculty safety while abroad. The following are a few resources for travel abroad.

UC faculty, students and staff are responsible for their own health and safety abroad. The US Department of State, Centers for Disease Control Prevention (CDC) and International SOS are excellent resources for country specific information.

UC partners with International SOS medical and security advice. UC code is 11BCAS000010

UC students, faculty and staff can utilize International SOS in the following ways:
  • Sign up to receive email alerts for medical and security information, customizable to various locations abroad
  • Read about travel health information with medical advice, food and water safety, and cultural tips
  • Explore travel security with personal safety tips and travel risk ratings for locations abroad

UC faculty, students and staff traveling abroad should register their travel abroad through the US Department of State’s Smart Traveler Enrollment Program (STEP) in case of an emergency abroad.

All UC students participating in a University of Cincinnati sanctioned or funded international travel program are required to purchase and maintain insurance while abroad. UC International partners with CISI to provide insurance for UC students.

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Contacts for More Information

LCB International Programs Dr. Karen Machleit
Lindner College of Business Department Head, Professor of Marketing
203 LIndner Hall 434 Lindner
513-556-2968 513-556-7102

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This program is currently not accepting applications.